These are some older projects from 2010-2015. This selection represents UX and UI work, visual design, art direction, and front end coding that I provided for various projects
A Stock Photography Feature that was designed for AWeber's Email Marketing web application.
Synopsis:
Large portions of customer emails were containing large files that were likely unlicensed and stylistically underperformant. As a new product idea, pre-licensed images could be used under and unlimited-use licensing provided by AWeber for customers looking to include imagery. I provided the development team with wireframes and UI prototype for the implementation of a new photo gallery feature. This project included a custom landing page, a UI for the stock image gallery, stock image selection and search feature design, and implementation of the gallery as a new product.
Goals:
Educate customers on the availability of a new feature
Provide photos that are licensed for customer use as part of their subscription
Provide more subscription value to existing customers
Encourage overall performance of emails with pre-compressed images
Key Performance Indicators:
Photo Use in % of customers
Email load times
Synopsis:
A new business in need of a logo, branding package, and voice to represent their new approach to hair care.
Goals:
Create assets Toni could use on her own to run her new business
Supply a CMS for content to be created and updated as the business grows and changes
Provide customers with all necessary information to understand all available services, and give an easy route to become a client
Allow the page to be found by SEO in local search from key terms provided throughout the on-page content and meta tags, keywords, and content being supplied from a blog.
Key Performance Indicators:
Appointments
Pageviews
Converted Clients
Synopsis:
Working as owner, creator, and designer for the launch of a creative agency. Aloha Philly creates graphics, branding packages, websites, and digital strategy for companies near and far. All creative direction, branding, and online social and digital campaigns are executed with cohesion and strategic insight.
Goals:
Market graphics to other creatives in the digital space
Launch brand marketing campaign to increase traffic, downloads, and sales
Give back to design community with freebies and giveaways
Intended Audience:
Graphic Designers, Local Businesses, Marketing Agencies
Key Performance Indicators:
Downloads
Pageviews
Conversions and Sales
A responsive landing page for EMX, a new product released and launched by eMoney Advisor. This is part of pre-launch and post release landing page, and release notes series of custom built, responsive web pages and email messages sent to the customer base to prepare for a new product.
Know N Throw was a concept created and prototyped for the Majestic atheltic clothing brand. With baseball enthusiasts in mind, the protype featured an arduino powered hardware inserted and sewed into the elbow and sleeve portion of a baseball jersey, measuring the optimal angle of the arm while bending for a pitch. Once the proper degree of bend was met, the sleeve would give off a vibration to let the user know it was time to let go of the ball for the optimal pitch. Settings were measured and input to the UI, shown below.
All prototyping, branding, and UI design were done as part of a 2 person team feature myself and Jui Kunte of the Philadelphia Univerity M.S. in User Experience and Interactive Design program.
As a newly established farm, Maple Moon needed a logo, photography style, and new website design. I provided concept, design, and front end development, and copy assistance for the new branding and site redesign.
Arugula was in need of a sleek web interface to showcase their simplistic branding and upscale cuisine. Working with Arugula through multiple phases of revisions, I was able to create an end product that matched the user's needs of a great mobile experience, and brought to life Arugula's vision for their new site.
Arugula was in need of a sleek web interface to showcase their simplistic branding and upscale cuisine. Working with Arugula through multiple phases of revisions, I was able to create an end product that matched the user's needs of a great mobile experience, and brought to life Arugula's vision for their new site.
Faye and Renee Floral and Even Design Co. are a floral and event design studio based in Philadelphia. Their business needed a responsive, clean website with delicate yet rustic branding. They have now been featured in a BHLDN photo shoot , Green Wedding Shoes, and continue styling killer weddings with the help of their newly created brand identity and responsive website. Blog coming soon, so check back!